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Feb 17 / Neil

SEO + Sites = A Match Made In Heaven?

I want you to think about making connections. This is ultimately what we do as natural search experts - we find and make connections. What we are connecting and how we are connecting varies massively, as does how often and who with. But we are fixers/serial go-betweens/facilitators/sometimes even gooseberries, but always matchmakers and we are always on the hunt to create perfect partnerships.

Like all of those in the dating game we are always switched on. OK, it’s a bit of lousy analogy but we get our kicks from finding two like-minded people, and yes it’s about people not sites and getting them together. We find out what they both like, what they are looking for in the relationship, what is it that interests them, what is going to tick their boxes and ultimately what is going to make this a long and successful relationship. And who are they going to tell about this new partnership?

So why am I asking you to become some sort of matchmaker? Well, the opportunities for creating the perfect match are out there. If you are running a business online you will already know some perfect partners so it’s time to set up some introductions.

Here’s the key thing: if you get it right everybody wins. The best relationships are ones that grow and develop over time. Yes you’ll get that buzzy feeling and burst of energy from first contact but as you get older you will get more and more out of the relationship.

So have a think about your contacts and what you both stand to gain from a mutual relationship. Go ahead, be brave, make that first move! Who knows where it will lead?

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