A Week In Digital
She takes up the role with a remit to oversee the agency’s global expansion in search marketing, which includes recent forays into the US and German markets.
Smith said, “Search marketing is evolving into new areas, from social media to biddable display. I think we’re at a key point in the history of the search marketing industry and I wanted to be involved in a business that I believe will help shape the future of this sector.”
The analytics firm said traffic to social networks accounted for 11.9% of all UK internet visits during May, while search engines accounted for 11.3%.
Facebook received more than half of the social network visits in the UK (55%), almost triple the number YouTube had. Google remains the most visited website overall.
The IAB B2B Council appoints Google’s head of business markets Richard Robinson as chair
The IAB has also launched a Search for Business-to-Business toolkit, part of a new programme aimed at training B2B marketers in search marketing strategies.
The toolkit provides advice on developing campaigns that drive sales and strengthen brands’ online presence.
Yahoo signs up top footballing names to offer content around World Cup and Premier League
Yahoo has signed content deals with leading football personalities David Beckham, Didier Droga and Arsene Wenger to increase its association with the sport in the run-up to the FIFA World Cup and to promote its coverage of the English Premier League next season.
First World Cup goal missed because of ad
Broadcaster ITV has been forced to apologize after 1.5 million World Cup viewers missed England’s first goal of the competition against the USA due to an unfortunately placed advertisement.
Captain Steven Gerrard may have given his team and country a dream start to the 2010 World Cup in South Africa, but furious football fans were left to watch the an ad from Cup sponsor Hyundai instead.
ITV’s high definition coverage switched from the build-up to the move to the ad before screens went blank. When the action returned 20 seconds later, bemused viewers saw Gerrard swamped by teammates as he celebrated his fourth-minute goal.
